Manifesto
Sellability: the metric before price
Sellability is how defensible your SMB is to a counterparty before they set price: composite score, prioritized gaps, and documentation, not a conversation multiple. The report is the proof; range arrives as consequence when your preparation supports it.
What is sellability?
Sellability is how defensible your business is to a fund, incoming partner, or bank — before they put a price on it. It also applies if you plan succession or professionalization: it measures whether the business can run without you, without implying you will sell. It is not a conversation multiple or a number from an online calculator. It is a composite read: normalized finances, concentration, owner dependency, documentation quality, and tax and labor posture in Mexico.
Why does price come after?
The reconciled range is the consequence of documented preparation, not the starting point. If you show up with tax-filing statements and an invented multiple, the counterparty rebuilds EBITDA, penalizes gaps, and resets price against you. If you show up with score, gaps closed or prioritized, and normalized P&L, you negotiate from evidence — not gut feel.
- First: what to fix and in what order (prioritized gaps)
- Then: defensible range as a consequence of the report
- At the table: PDF and executive summary your CFO, lawyer, or counterparty can read
What is the enemy?
It is not the counterparty. It is negotiating without preparation: the status quo of «I'll see when the time comes», the multiple you heard at lunch, and trusting your accountant already «signed off» on the numbers. In due diligence, those gaps surface — and price moves.
- Tax-filing statements ≠ counterparty view
- Sector multiple ≠ your multiple after gaps
- Good revenue ≠ business transferable without the owner
What does a committee review before the multiple?
Vestcrest condenses five dimensions into a 0–100 score: financial, operational, and Mexico prep (tax and labor self-assessment, not certification). Each dimension can open gaps that move the multiple before the table. Methodology detail lives at /methodology — here the idea: sellability is multi-factor, not a single formula.
What is sellability not?
It is not a promise of closing, guaranteed financing, or certified expert opinion for courts. It is not brokerage or a buyer marketplace. It does not force a sale: it also serves family succession or a professional CEO. It does not replace tax audit, legal review, or full due diligence. It is the preparation receipt that aligns your internal team before serious conversations.
How is it proven?
With a report: score, prioritized gaps, rebuilt P&L, and range as a consequence when your preparation supports it. You can see the structure in the demo-data example; with your real numbers, the Diagnostic takes ~30 minutes online and includes an interpretation session — no sales calls to buy.
Fuentes
Privacy and security program for financial data
Vestcrest operates with a documented privacy and security program. These four pillars support every report.
LFPDPPP privacy
Full notice, purpose limitation, processor registry and ARCO procedure (access, rectification, cancellation and objection) under Mexican personal data law.
Security program
Documented controls designed under SOC 2 Trust Service Criteria (Security and Confidentiality) and ISO 27001 good practices: access management, event logging, incident response and vendor assessment.
Access control
Your report is delivered via personal link; it is not indexed in search engines. Data is not publicly readable: access restricted to authorized team and contracted infrastructure under contract.
Service scope
Diagnostic and preparation for capital movements, sale, partner, financing or succession. Not a certified expert opinion or regulated intermediation: Transaction covers support in processes you initiate, within scope agreed in writing.
Controls operate since 2026-06-09. Type I readiness target July 2026; independent audit August 2026. No SOC 2 Type II certification yet, control design does not wait for an institutional client to request it.
NDA available on request · contacto@vestcrest.com · subject «NDA»
Document your preparation for capital movements before the table
Book inspection · $499 USDIf your report does not identify specific prioritized gaps from your data, we redo the analysis at no cost.
30-minute process · no sales calls · Privacy notice and full program