How much is my SMB worth?

Why is «how much is it worth?» not the first question?

It is the most searched question — and the least useful without context. A fund, incoming partner, or bank does not pay a multiple on tax earnings or a round number from conversation. They rebuild EBITDA, penalize gaps, and set the multiple after. If you start with price, you negotiate blind.

The metric before price is sellability: the metric before price: score, gaps, and documentation before the table.

What does a counterparty review before the multiple?

In Mexican SMBs with stable EBITDA, the dominant method remains multiple × normalized EBITDA — but only after normalizing owner compensation, concentration, owner dependency, and documentation quality. Those gaps move the multiple before you talk price.

• Normalized EBITDA — not from tax statements or a generic calculator.
• Concentration and owner dependency — compress the multiple even when revenue looks healthy.
• Tax and labor posture in Mexico — contingencies that surface in due diligence.

The full preparation framework is in preparation to sell.

Is an online calculator enough?

No. Calculators ask for few inputs and return a quick number — without your real statements, without normalizing owner compensation, and without prioritizing gaps. Fine for initial curiosity; does not replace a preparation receipt with your numbers.

Compare five paths — status quo, calculator, consulting, broker, and Diagnostic — in comparison before you choose how to prepare.

Where do market bands come from?

Conversation multiples in Mexico vary by sector, size, recurrence, and information quality. They are market reference — not your price. Your applied multiple depends on gaps a counterparty discounts in due diligence.

For multiple bands in the Mexican market, see EBITDA multiple at Capital En Orden (editorial reference). Vestcrest methodology at /methodology.

How do you get a defensible range?

First measure sellability: 0–100 score, prioritized gaps, and normalized P&L with your real data. The reconciled range follows as a consequence when your preparation supports it — not as an invented starting point. You can see the structure in the demo-data example before using your numbers.

Report sample at sample preparation receipt.

How do I measure sellability in my numbers?

The Vestcrest Diagnostic ($497 USD) applies evaluator-side methodology in a ~30-minute questionnaire: score, up to five prioritized gaps, normalized P&L, and range as a consequence when your preparation supports it. Buy online, no sales calls. If your report does not identify specific prioritized gaps from your data, we redo the analysis at no cost.